Canada’s Employee Benefits Marketplace Launched by CloudAdvisors

June 11, 2021
Team CloudAdvisors

Canada’s Employee Benefits Marketplace Launched by CloudAdvisors

June 11, 2021

Press Release June 9, 2021

VANCOUVER, BC, June 9, 2021 /CNW/ 

CloudAdvisors has transformed the long-established Employee Benefits industry by launching Canada’s Employee Benefits Marketplace. In effect, the fully digital platform provides revolutionary access to benchmarking data from over 10,000 employers. They also leverage A.I. automated recommendations and a Solution Marketplace which uniquely matches Employers with Benefits they can purchase. In light of the launch, the enthusiasm surrounding the new marketplace is high from the community and is winning praise across the country. CloudAdvisor’s co-founder Matt Lister began his journey as a tech savvy Advisor in this age-old industry. He realized, however, it had great potential to change for the better; a vision that has now come to life.

“Millions of Canadians rely on their Employer and Advisor to annually navigate the complex world of insurance and enhance the benefits offered to employees and their families,” commented Lister. “Advisors have been using traditional tactics for decades, relying on face-to-face communication with hard copy materials. Unfortunately, this fragmented sales process has resulted in many employee benefit plans staying out-of-date and overpriced. While the best Advisors wanted to provide a better service to clients, they have lacked the technology to deliver.”

About CloudAdvisors' Platform

Providers such as Insurance Carriers, Third Party Administrators, and Health and Wellness vendors can list their products and services in the Marketplace. For this reason, CloudAdvisors has become the digital distribution channel for Provider’s solutions with Instant Quotes for Advisors and Employers.

Advisors can license and customize CloudAdvisors to organize, analyze, automate and deliver their annual advisory model. The platform also allows Advisors to directly generate and share reports, recommendations, and quotes to Employers through a secured portal.

Employers who are not currently with a licensed Advisor Partner can join the platform for free to evaluate their benefits, identify gaps, match with relevant solutions and generate quotes.

In collaboration with Advisors, the digital marketplace has launched with 65+ Providers and 500+ Solutions to deliver valuable insights to thousands of employers. CloudAdvisors continues to grow and simultaneously improve the platform by adding new features such as benefit, financial and retirement plan benchmarking, and advancing their A.I. technology to find personalized recommendations.

Employee Benefits cover over 20 million Canadians, who have either purchased benefits as an employer or received it as an employee for themselves and their families.  Fortunately for Canadians, CloudAdvisors has modernized the outdated Group Insurance industry and become Canada’s digital Employee Benefits Marketplace.

About CloudAdvisors

Based in Vancouver, British Columbia, CloudAdvisors is Canada’s largest Insurtech cloud platform and marketplace powered by artificial intelligence. CloudAdvisors was founded in 2015 and has enabled a fully digital experience for Employee Benefits.

For further information: Media Contact: Diane Crimeni, [email protected]; Investor Contact: Rahul Rao, [email protected]

CloudAdvisors is Canada's Employee benefits marketplace

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What is an employee benefits plan booklet?

It's a document provided by your employee benefits provider that details the coverage level, types of benefits, and cost of your plan. Ask your advisor or your provider to provide you with this document.

If you're still unsure, reach out to us at [email protected] and we can show you examples.


CloudAdvisors will connect you to an Advisor partner in your area. You'll receive login details so you can start browsing solutions and quotes today!