Precision Medicine: A Pragmatic Addition To Your DEI Strategy

This is a guest post from Veronika Litinski, MSC Medicinal Chemistry, MBA. Find Pillcheck Pharmacogenetic testing benefit solution on CloudAdvisors, Canada’s Employee Benefits Marketplace. Sign up to search and improve your DEI strategy through precision medicine today.

The Need to reassess your DEI strategy

A recent study found that nearly 75% of employees in underrepresented groups — women, racial and ethnic minorities, and LGBTQ employees — do not feel they’ve personally benefited from their companies’ diversity, equity and inclusion (DEI) programs. As many executives re-examined their organizations’ DEI strategy initiatives, they discovered a reinvention was in order. Offering precision medicine through health benefits is an action that employees can see and feel. In turn, this helps the organization deliver on the promise of diversity, equity, and inclusivity.


Being intentional with culture is key—not only in how every employee behaves, but also from the organization’s side. It includes removing process and policy barriers that get in the way of the culture that your strategy requires. Inclusive culture ensures that all team members are:


  • Treated equitably,
  • Feel a sense of belonging and value, and
  • Have the resources and support they need to achieve their full potential.

Precision medicine helps close the gap between good intentions and actions

Let’s start with a bit of background: did you know that over 95 percent of people have genetic variations affecting their tolerance to medication therapy? This means that we all respond differently to medications and their dosages. Subsequently, finding the right medication can be a real trial and error process. Often, it takes time and involves negative side effects.


Sometimes called pharmacogenomics, pharmacogenetics, or PGx for short — they all refer to a form of precision medicine that assesses the fit of medication and dosage to an individual’s genetics. Pillcheck’s PGx service is a form of personalized or precision medicine. It helps people avoid prescriptions that won’t work or have a high risk of side effects, based on their genetics.

Pharmacogenetic testing and DEI strategy

Historical biases in traditional pharmaceutical research

Most widely used medications have been around for decades, but unfortunately, pharmaceutical development programs and prescribing practices tend to carry certain baggage from the past. Alternatively, a well-designed PGx solution helps to overcome racial and ethnic biases inherent in traditional medical treatment regimens.

Genetic variation exists on a spectrum

There are two main reasons why prescribers might inadvertently ignore our biological diversity. First, genetic variation across geographic regions is continuous, like the colour spectrum. Second, medical guidelines and algorithms regularly use race to influence clinical decisions. But race, however defined, is a very poor proxy for biology. Simply put, ignoring genetics when treatment strategies are advised tends to only reinforce historical biases. Unfortunately, a lot of these biases come to us from clinical trials that have been conducted without taking genetic variation into account.

Assumptions about the “average” patient

Today, conventional randomized clinical trials are the gold standard in pharmaceutical development. The trials compare treatment effectiveness for enrolled individuals and assume that it can be generalized to the proverbial “average” patient. However, the information obtained from these trials may not always be useful for selecting the best treatment for an actual patient, especially if the trial did not include a diverse population. Fortunately, with Pillcheck’s broad genetic sensitivity, we provide accurate genetic-based prescribing recommendations. This provides an alternative to relying on averages that may or may not apply to you as an individual.

Why is pharmacogenetics (PGx) important in routine medicine?

The majority of medicine happens in primary care. Recent studies in both the US and UK suggest that over 60% of patients in primary care are prescribed a medication with a PGx recommendation. PGx analysis automatically reflects each person’s unique genetic profile and clinical application of the genetic variation on drug response.

“With Pillcheck PGx insights, healthcare practitioners can take more of a holistic view of the person by recognizing their unique genetic identity while devising an optimal treatment path.”

Pillcheck PGx designed for benefits plans and their members

Retention is all about understanding your team’s needs — not just as a manager or colleague, but as a person. By embedding a precision medicine program in your benefits plan, you take a specific step towards ensuring that your multi-ethnic workforce directly benefits from the company’s health programs by acknowledging the diversity of medical needs and supporting access to equitable treatment options. Developing a DEI strategy that is specific to the needs of your company is a pragmatic first step. Plus, plan sponsors save money and avoiding wasting costs on the medications that don’t work for individual plan members. And, when inclusive leadership drives individuals’ workplace, the result is a culture shift— a powerful transformation.


The addition of a Pillcheck PGx program in a plan is a meaningful contribution to plan members’ health and the organization’s DEI goals. Pillcheck analysis automatically reflects each person’s unique genetic profile and how they respond to medications. It does not diagnose or assess the risk of disease or identify ancestry. It only predicts response to medications. But Pillcheck is more than just a genetic test: it combines DNA analysis with a medication review by expert pharmacists. Pillcheck stores data in Canada, and it’s completely private, confidential, and portable. The service has been used widely since 2017 to shorten the duration and incidence of disability claims and is expanding accessibility through extended health benefits and preferred pricing plans.

Build your best team

Get started with a free account to explore, compare, and shop employee benefits on demand. Start offering benefits your people actually want – and start seeing recruiting results fast.

Join 15,000 Employers With Competitive Benefit Plans

Compare benefit plans, quotes, benchmarking, and providers in real time – all in one marketplace at no cost, and no obligation.

What is an employee benefits plan booklet?

It's a document provided by your employee benefits provider that details the coverage level, types of benefits, and cost of your plan. Ask your advisor or your provider to provide you with this document.

If you're still unsure, reach out to us at [email protected] and we can show you examples.


CloudAdvisors will connect you to an Advisor partner in your area. You'll receive login details so you can start browsing solutions and quotes today!